How many times have you said Yes instead of No to something you did not want to do for the sake of ease or because you did not want to feel guilty, greedy, or incompetent?
Women tend to avoid negotiations because of the tension created. They are afraid of how they will be perceived and the reputational and relationship damage that may ensue. They undervalue their worth and as a result, do not position their capabilities for greater career development opportunities.
Negotiation is often thought of as a one-time big event that only skilled or tough people engage in. However, the reality is that you negotiate every single day. At home, you may be negotiating holiday destinations with your partner or children. At work you may be negotiating who takes on the next project, meets up with a prospective client, or attends that more important meeting. The difference is that you have not called it a negotiation.